Here i show how i have worked on events management and the end results !

1. Walking Football 2025
   • In Early 2025 our main objective was to increase foot traffic, sponsorships and participation in the annual walking football event.
   • During this time we had worked on steps in achieving.
   • My efforts include incorporating the Fraternity Club to sponsor due to their connections with the elderly and football
   • We also hosted interviews with the organisers and players to develop the correct environment when completing posts, scripts for WaveFM etc.
   • Click Here to view the sponsorship plan
   • Click Here to view the communication strategy

The Feedback for this event was magnificent. We had closed the gap of complaints that were raised in previous years including parking, food and music.

This year we had live music, organised parking spaces and had reorganised the game plays to ensure everyone had a fair go and werent out for too long.

2. Seasonal Events

Seasonal events include creatively hosting events during holidays such as Easter, Halloween and Christmas etc. Depending on the consumer behaviour of your company this may work in your favour. Working for a local based business that focus on families i was able to use my digital marketing skills to the test by creating mock-up posters for mock-up events

Using A/B testing i am able to compare and evaluate pro’s and cons of each poster including…

Version A – Gingerbread Gathering

Strengths

• Strong festive colour palette; the red background is eye-catching and effective in busy social media feeds.
• The event title is specific and themed, which creates a clear mental image and sets expectations.
• Time and date are prominently displayed.
• Activities are clearly listed, reinforcing family-friendly value.

Areas for Improvement

• No location is listed, which is a critical barrier to attendance.
• Illustration style feels more generic and less premium.
• Layout is visually dense, which slightly reduces readability.
• Minor copy edits required:
  • “Free Face Paint” → “Free Face Painting”
  • Remove extra spacing in “Good food for all!”

Target Audience

• Families with young children
• Local community or church groups
• Parents seeking free holiday activities

Estimated Conversion Effectiveness

7.5 / 10

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Version B – Christmas Event

Strengths

• Clean, minimal layout with strong typographic hierarchy.
• More premium and trustworthy overall appearance.
• “Photos with Santa” is a high-value emotional driver.
• The Christmas ham raffle appeals well to Australian family audiences.
• Less visual clutter improves legibility across print and digital formats.

Areas for Improvement

• The headline “Christmas Event” is generic and could be more compelling.
• “@location” must be replaced with a real venue to enable conversion.
• Visual impact is slightly softer compared to Version A when used in social feeds.

Target Audience

• Broad community audience
• Families across multiple age groups
• Local clubs, schools, or businesses

Estimated Conversion Effectiveness

8.5 / 10

Performance by Channel

Social Media (Instagram / Facebook):
Version A is more likely to stop scrolling due to bold colour and contrast.

Email, Website, and Print Flyers:
Version B is more likely to convert due to clarity, readability, and perceived credibility.