Events Management

Here i show how i have worked on events management and the end results !

1. Walking Football 2025
   • In Early 2025 our main objective was to increase foot traffic, sponsorships and participation in the annual walking football event.
   • During this time we had worked on steps in achieving.
   • My efforts include incorporating the Fraternity Club to sponsor due to their connections with the elderly and football
   • We also hosted interviews with the organisers and players to develop the correct environment when completing posts, scripts for WaveFM etc.
   • Click Here to view the sponsorship plan
   • Click Here to view the communication strategy

The Feedback for this event was magnificent. We had closed the gap of complaints that were raised in previous years including parking, food and music.

This year we had live music, organised parking spaces and had reorganised the game plays to ensure everyone had a fair go and werent out for too long.

2. Seasonal Events

Seasonal events include creatively hosting events during holidays such as Easter, Halloween and Christmas etc. Depending on the consumer behaviour of your company this may work in your favour. Working for a local based business that focus on families i was able to use my digital marketing skills to the test by creating mock-up posters for mock-up events

Using A/B testing i am able to compare and evaluate pro’s and cons of each poster including…

Click Here to see the infographic !

3. Immersive Experience

9th May 26′, I got the opportunity to visit the WIN Stadium Illawarra and observe and learn about the real-world practice of sports marketing. This immersive experience is the result in the partnership between The University of Wollongong and The Illawarra dragons ending in potential internships and the start of careers.

During this event the group had been moved from the field to the corporate box learning about each marketing department and their role in the club. I learnt valuable lessons about understanding goals and becoming consistent throughout changing environments while managing events such as a live NRL game. I also learnt the importance of having long and short term goals, and how it shapes the day-to-day operations.

Click Here to see the amazing event !